UMK 2013: YLE ANNOUNCE TV RATES
Considering this is only the second edition of UMK, YLE can be very satisfied with the rates. More qualified singers and bigger promotion contributed to an amazing 32% higher rate than last year in the finals. To be exact, 599.000 people tuned in this year and that is 145.000 more than in 2012.
How ever, there was a 2% down on the semifinal comparing to 2012. But its just about 5000 people so YLE can go blind on it.
Finish representative, Krista, has already filmed a high budget video for her song. She has also signed a contrat with Universal Music Finland, and will perform on Eurovision in concert in Amsterdam before coming up on stage in Malmo on 16th of May in second semifinal.