SWEDEN – Following the disappointing viewing figures which originally allocated to the Winter Olympic Games, SVT now gets aboard Edward af Sillén as a consultant and script writer. According to several sources, Sillén has been hired as a consultant and adviser to assist and support the program’s project managers and manufacturers to increase the quality of the content of the program.
The information is confirmed by the Melodifestival project manager Anette Hellenius:
“I take Edward as a consultant to write some numbers and sketches because I think he is an incredibly skilled creator, because he has a long experience of the Melody Festival and because he luckily had the opportunity to take on the task now. Edward will be the consultant of the creative group with Christer Björkman and Henric von Zweigbergk at the forefront. Edward is a person you always think about when planning Mello. Now it could be done”, she says
Edward of Sillén says:
“I love working with Christer and Hence, so it’s going to be a joke to help and try to bring the content in the right direction,” he says. “I will consult the content thread and be in the background in the background with regard to program managers and choice of intermediaries. It feels natural and fun. Maybe I also write a single number, we’ll see.”
Less than 3 million viewers were tough for SVT to get alerted as the viewing figures dropped in the levels of 2011. After the final, SVT boss Peter Nyrén, entertainment entertainment program, acknowledged that the content of this year’s program was not always estimated.
“We have received signals that it may not have been done in all directions, and that it has not been done. And what has happened has not been appreciated all the time”, he said.
Edward of Sillén has directed his first feature film “Part of my Heart” in the summer based on Tomas Ledin’s music and with Malin Åkerman in one of the main roles. He is one of Sweden’s most engaged directors and scriptwriters, and is among other things involved in the musical version of “Så som i himlen”, which premieres at the Oscar Theater September 13th. He also directs Mia Skäring’s upcoming show “Avig Maria”.
Formerly, he directed Maria Lundkvist, director of the singles show “Shirley Valentine”, wrote a script for the “Medicine” and “A Wonderful Damn Christmas” series, and he has also been a commentator for the Eurovision Song Contest eight times, by 2018 in Lisbon.