Serbia’s national broadcaster RTS is still considering whether it will compete at the 2014 Eurovision Song Contest. Radio Television of Serbia, which hosted the Eurovision Song Contest in 2008, says its finances will worsen after the government’s decision to discontinue a monthly television license bill, which is charged to all Serbian households. The RTS Eurovision spokesperson Duška Vučinić says “more information on Serbia’s participation at the 2014 Eurovision Song Contest will be known at the end of next week”.
Professionals in the Serbian music industry believe it would be a mistake for Serbia not to participate at the Eurovision Song Contest following this year’s poor showing where the country failed to make it into the final despite the popularity of its representatives at home. Saša Milošević Mare, who composed the 2007 winning entry “Molitva”, says Eurovision gives Serbian artists a chance to promote themselves and their country and recounts the massive economic benefits Serbia had as the host of the contest in 2008.
The Eurovision Song Contest is one of the most popular annual programmes aired on Serbian television. However, ratings have decreased in the last few years. The final of the 2008 Eurovision Song Contest holds the title of the most watched program in Serbian broadcasting history with over half of the country’s entire population glued to their screen on the night.