Eurovision is exported to the United States Christer Björkman’s new prestige assignment – to take the competition across the Atlantic. Under the name American song contest, the competition is expected to take place in 2021, according to information for Nöjesbladet.
– I have no comments but refer to the press conference tomorrow, says Lili Assefa, who runs the public relations office that will launch the competition.
Christer Björkman, 61, receives a new prestige assignment, according to information for Nöjesbladet. The Swedish Schlager general, which in recent years has also been a competition producer for the Eurovision song contest, will take the popular European competition to the United States.
PR agency Assefa Communication has invited selected media to a press conference at the Swedish delegation’s hotel here in Tel Aviv to present the initiative tomorrow. The competition, which will be named “American song contest”, will, according to information to the Nöjesbladet, go off for the first time in 2021.
“We have the pleasure to invite you to attend the press conference for American song contest in the presence of Christer Björkman, Anders Lenhoff and Dave Goodman EBU” is to read in the brief invitation.
Anders Lenhoff is an experienced TV producer who has previously produced the Melodifestivalen and has also been involved in the recent Eurovison song contest. Dave Goodman is the Eurovision organizer EBU’s press spokesman for the competition.
When Nöjesbladet reaches Lili Assefa, who is the head of the PR agency who sent out the invitation to the press conference, she is brief:
– I have no comments but refer to the press conference tomorrow, she says.
BJÖRKMAN CONTINUES WITH MELLO
Christer Björkman has previously announced that he will continue as a producer for the Melodifestivalen until 2021. According to Nöjesbladet’s tasks, Björkman will have a prominent role in the production of the major investment American song contest, but it will not affect his assignment in the Melodifestivalen.
The Eurovision song contest has in recent years become increasingly popular in the United States and among other things sent in the cable television channel Logo. Hollywood star Will Ferrell is also producing a film about the music competition for Netflix bill and a production company is in place at Tel Aviv to film scenes for the upcoming movie.