USA – Rachel McAdams is in talks with Netflix to star in Eurovision, which means a re-team with her Wedding Crashers director David Dobkin and co-star Will Ferrell. The comedy is set around the The Eurovision Song Contest, the longest-running annual international TV song competition.
The contest is famous around the world with former winners including ABBA (won in 1974 for Sweden) and Celine Dion (won in 1988 for Switzerland) who went on to have iconic careers. The contest started in 1956 with seven West European nations participating. The 63rd edition of the competition had 43 countries competing for top prize. At the finale in Lisbon last year, Israel was named the winner with the song “Toy,“ performed by Netta.
Ferrell will travel to Israel for the week-long festivities to film scenes for the upcoming movie. He’ll be joined by David Dobkin, who directed “Wedding Crashers,” and Oscar-nominated Adam McKay, who will produce. Ferrell has previously worked with Israeli director Etan Cohen.
Netflix has doubled down on its Israeli content in recent years. Series like “Fauda” and “Shtisel” have become wildly popular with U.S. audiences. Israeli actors are finding a home on other shows from Netflix as well – Iddo Goldberg in “Peaky Blinders,” Alona Tal in “Supernatural,” and Inbar Lavi in “Lucifer,” just to name a few. (Both seasons of Lavi’s “Imposters” show, which some enjoyed more than “Game of Thrones,” have just been added to Netflix.) The streaming giant has also joined the likes of Amazon Prime, ABC and Showtime in looking to Israel for the next big television hit.
It couldn’t have come at a more propitious time. Netflix, which boasts 148 million paying subscribers (not to mention all the viewers who share accounts), is beginning to see competition on the streaming landscape. Sure, there’s Hulu and Amazon Prime, but now other big media conglomerates are jumping into the market like Apple and CBS All Access. Disney recently announced its own streaming service, dubbed Disney+, which could make a serious dent in the Netflix catalogue if it removes the content it owns from the Star Wars and Marvel cinematic universes.
Which is why Netflix is investing in the new Will Ferrell movie and other original content. According to Qz.com, the streaming video giant put out nearly 90,000 minutes – close to 1,500 hours – of original series, movies and other productions last year. This month alone, Netflix is releasing 62 new original shows and movies. Later this year, Netflix is banking on an Oscar nomination for its new original movie from Hollywood royalty, Martin Scorsese and Robert DeNiro.
Ferrell’s Eurovision movie does not yet have a release date, but one thing we know for certain: expect cameos, a hallmark of any good Ferrell comedy. May we suggest a certain “Material Girl?” After all, Madonna is expected to perform at the Eurovision finale. A devoted fan has already put together this video of Ferrell’s character from “A Night at the Roxbury” dancing to a Madonna tune.