JESC 2014: TV ratings; success in Bulgaria, failure in Italy!
JUNIOR EUROVISION 2014 – The Junior Eurovision Song Contest 2014 is over and the overall outcome on TV alongside the media and press representatives impression was more than good. But there is this point where the TV rating actually value the outcome of this contest which suffers in TV ratings for years now.
TOTAL VIEWERS (SO FAR)
approx. 2,080,000 within 16 participating countries
NTU released the TV ratings for the TV shows last week and JESC 2014 Final was the third most watched show on NTU. With ratings though of 0,44% and market share of 1,00%. NTU informed us that this means that 182,346 watched the show wile 3,1 million watched the show for at least 1 minute.
Success in The Netherlands for Junior Eurovision Song Contest 2014 as 676,000 viewers watched the show marking a 10.3% in the TV ratings.
Preliminary reports from AGB Nielsen Cyprus show that Junior Eurovision has to have reached less than 70,000 viewers on November 15th as the top 25 programs last week ended up with number 25 in almost 70,000 viewers. This means that the TV rating must have been less than 19%. We are contacting Cypriot press to find out the exact figures. The preliminary report shows that Junior Eurovision 2014 was a failure as well in Cyprus despite the fact the country was a hot favourite for 2 months in the polls and press publications.
In Bulgaria the 2014 Junior Eurovision final was the most watched show on television on the night of November 15th. BNT managed to have 40% of the market share as 1 million viewers tuned to watch the show. After all Bulgaria was tipped as hot favourites for months now and they managed to rank 2nd in the voting.
The winner country of the contest though had an impressive failure in TV ratings. It is reported that the TV ratings of the show was 0,66% which means than 150,000 people watched the show on RAI Gulp. Impressive is that from those 150,000 viewers 80% were over 65 years of age. Despite having the trophy the contest failed in Italy big time!
awaiting for more TV rating results