JEDWARD CHANGE THEIR BRANDING
Irish pop duo Jedward have changed their name in a re-branding exercise to make them sound more grown up. The X Factor runners up will now go by ‘John and Edward – Jedward’ – not so much a total change of name, but a timely reminder that the boys are no longer teenagers.
Their management has called the move a “metamorphosis” as they develop from teenage pop stars into ‘mature artists’.
The re-branding follows their move last year to get rid of their signature over-sized quiffs that won them fame on the ITV talent contest (although they are pictured here last month with quiffs, but maybe not to the same horizontal-defying heights).
As one insider said: “To quote Louis Walsh all that jumping around was starting to look stupid”