JADE EWEN: I WAS TRYING TO SURVIVE
Sugababes star Jade Ewen considered entering the X Factor during her plight as a “struggling artist” and is frustrated the ITV talen show has made it difficult for aspiring stars.
The 25-year-old singer revealed she “would be lying” if she said she had never considered auditioning for the X Factor as a last resort after she was dropped from three different record deals before finding fame on Eurovision in 2009.
She told Digital Spy: “I’d be lying if I said that me doing Eurovision wasn’t with that in mind. After X Factor all the record label executives were like, ‘The music industry has changed and you need a platform’. I wasn’t sure if X Factor was the right way of doing it for me personally.”
Jade – who joined the Sugababes as a replacement for Keisha Buchanan in 2009 – explained: “I feel like [X Factor is] great for the general public, the people who have talent who wouldn’t necessarily have a platform to showcase what they could do, but at the same time it’s made it difficult for real artists to put out music.”
The singer-songwriter had struggled to attain success in girl band Trinity Stone who were dropped by Sony BMG in 2007, and claims that despite her cushy links with record executives shows like X Factor have put “struggling artists” at a disadvantage.
“You do kind of feel like as a struggling artist that you join them or get left behind. I knew all the record labels execs, I knew all managers, they knew what I was capable of, and still it was like, ‘Yeah, we know you can sing, but you need to have an existing fanbase” she explained.
Jade continued to fume: “They don’t want to invest money just in case it doesn’t work out, and if you come off X Factor where you’ve got millions watching every week it’s guaranteed you’re going to sell records. It’s just annoying that labels don’t put in as much time to develop artists as they used to.”
The comments come after Jade’s recent admission that her short lived stint in Sugababes – with members Heidi Range and Amelle Berrabah – “fizzled” out two yers ago.
Speaking of her decision to join the girl group, she explained: “I was just trying to survive. I went from Eurovision to being told I had a solo deal to being told, ‘You might be dropped’. I’d already had three deals before that and been dropped and it’s heartbreaking. I basically thought, ‘Alright, I’m going to go for it, see where it takes me.”
Jade’s stint was short-lived as the band’s album ‘Sweet 7’ failed to reach the UK top ten, and became Sugababes lowest charting album since their 2000 debut album ‘One Touch’ featuring original members Keisha Buchanan, Mutya Buena and Siobhan Donaghy.