Get to know Valletta through Ian’s eyes!
This is the official video related to the new corporate identity which narrates the experience of a boy named Ian during a visit to Valletta with his grandfather. The story is a reflection of the life of other children and young people from Valletta and other towns and villages in Malta and Gozo.
While the boy and his grandfather walk the streets of Valletta, pass by squares and visit historical buildings and shops, the boy notices, listens to and visualises the beauty of Valletta, its colours, sounds and characteristics that make it a unique city.
The experience of culture reflected in the city’s life, inspires Ian to interpret traditional aspects in his life in a new way and consequently the video ‘Valletta is my Orchestra – Ian the Musician’, in which the boy becomes the main protagonist, came about.