FRANCE – Hassani was born in Paris to a Moroccan Muslim family from Casablanca. His mother is a naturalised French citizen, while his father lives in Singapore. He has an older brother, Taha, who was born in 1995. He obtained his literary baccalaureate in 2017.
Hassani started singing at the age of 5 in front of his family, then began singing lessons.
In 2015, encouraged by his friend Nemo Schiffman, a finalist of the first season, he participated in the second season of The Voice Kids and introduced himself in the blind auditions by singing a cover of “Rise Like a Phoenix” by Conchita Wurst, a singer who he admires.
He joined the team of judge Patrick Fiori. He was eliminated during the battle rounds by Lenni-Kim. The LGBT magazine Têtu, in 2018, designated Hassani as part of the “30 LGBT+ who move France”. The magazine described him as “an icon for French LGBT+ youth”.
The first single which is translated as Pay Attention is about empowerment of ourselves. Explaining on Instagram, Bilal said:
“‘Fais beleck’ is a song that I wrote a while ago. I was in a relationship with a guy who did not appreciate my feminine side and wanted to hide me under the pretext that I was going “shame him. I never had the strength to face him and tell him how I felt, and with this piece I could write everything I thought and recover my strength and dignity! Do not be fooled by someone you love if he is not proud to have you by his side, tell them to #FaisBeleck and LEAVEEE”.
The second single translated as “Jealous” is talking about the negative comments Bilal received after the French national selection. Posting on Instagram with obvious attention once again to “e-scream” and reaching the level of complaint, Bilal said:
“It was a pretty dark moment for me after Destination Eurovision, people were hating on me and I needed to express it, and I can not do that better than with a song… This piece is comes from the heart and is very important to me, I hope it can be right for you, I love you so much”
On 23 June 2017, Hassani publicly announced his homosexuality on social networks the day before he went to Paris Pride. He has also been described as queer. Starting in December 2018, Hassani has been the victim of cyber-harassment and has received racist and homophobic attacks and death threats.
In response to this, the organizations Urgence Homophobie and Stop Homophobie joined forces to take legal action against anyone who has insulted, discriminated against or threatened him on social networks, including Twitter.
By 27 January 2019, the two organizations already identified 1,500 insulting, discriminating or hateful tweets because of his sexual orientation and/or physical appearance. Hassani has filed a complaint to those who may be potentially identified with these lawsuits, citing “insults, incitement to hatred and violence and homophobic threats”.