EUROPE – The 2019 Eurovision Song Contest (ESC), the world’s biggest live music event, was seen by 182 million viewers in 2019 across 40 markets* The Grand Final achieved, on average, a one percentage point higher TV audience share year on year of 36.7% – more than double the average prime-time viewing share for the same group of channels (16.7%).
In the winning country, the Netherlands, the ESC delivered its largest audience for NPO/AVROTROS since 2014. An average of 4.5 million viewers watched the Grand Final, accounting for 73.4% of TV viewing in the country.
Host broadcaster KAN’s audience for the Grand Final was up 24% on 2018, with 1.3 million viewers tuning in. This made it the country’s biggest ESC audience on record (since 2003), accounting for 63.2% of TV viewing in Israel.
Younger audiences are watching the Eurovision Song Contest in ever greater numbers too.
On average, 45.3% of 15 to 24-year-olds watching TV in 40 markets enjoyed the Grand Final; 2 percentage points higher than 2018 and four times higher than the broadcast channels average (11.7%).
RAI in Italy delivered its second-best audience since re-joining the Contest in 2011 with 3.4 million viewers, up 5% on 2018.
Germany’s ARD saw the highest average viewing figures of any market for the 9th consecutive year (7.6m).
Iceland continues to deliver the largest viewing share of any market at 98.4%. With the country making it to the Grand Final for the first time since 2014, RUV enjoyed their best viewing share in 5 years (98.6% in 2014).
Switzerland also made it to the Grand Final for the first time in 5 years. RTS, RSI and SRF more than doubled their audience year on year. The German speaking part of the country delivered its best audience since 2006 with 0.7 million viewers watching, accounting for 49.6% of viewing.
Online, the Eurovision Song Contest had 40 million unique viewers on YouTube from 225 territories, during the week of the event.
72% of live show viewing on YouTube was by the under 35s.
There were also 5 million engagement actions on the Eurovision Song Contest official social media accounts with 70% of those on Instagram.
The Grand Final of the 64th Eurovision Song Contest was also broadcast by 13 EBU Radio organizations.
*Source: Results produced by EBU and based on Eurodata TV’s and relevant partners’ data. YouTube analytics.