STOCKHOLM, SWEDEN – SVT revealed today the Eurovision 2016 stage which is based on a powerful and innovative idea. Frida Arvidsson and Viktor Brattström are the stage designers, who also did the 2013 Eurovision idea.
“We want to do something that makes people wonder if it’s even possible”, says Viktor Brattström. Plans also include an innovative LED wall which allows the artists to move inside it. “Normally an LED wall is a flat background wall at the very end of the stage. We have broken up the wall and made it possible for people to move inside it” he added.
“We focused on a softer expression with no pixels and projections”, says Frida Arvidsson. “We are trying to play with the room and create optical illusions”, she added.
Producer, Sven Stojanovic, is very impressed with the design plans; “It’s really a great looking stage, giving us something that we haven’t seen before. In a way the stage gives us almost unlimited possibilities but at the same time forcing us to think in a new way. Creatively it’s both challenging and inspiring”.