STOCKHOLM, SWEDEN – The 2016 Eurovision Song Contest has officially now a theme. Come Together is the 2016 Eurovision Song Contest motto based on a Beatles Song and the logo is also available.


The symbol consists of a variety of sparkling seeds, which are combined into one unit. “The symbol carries with it a lot and you can interpret it in different ways, but the idea was to start from a dandelion was something we liked. Most people can relate to it. It has an enormous growth potential, it is widespread across Europe and it can move” says Lotta Loosme, Communications Manager for the Eurovision Song Contest in 2016. “We want to bring with us all the nice keynote that Eurovision is based on – it was important then and is just as important now”, says Lotta Loosme.

The logo is developed by the Agency INGO. Richard Holst, who is the art director of INGOs and that stands for the design of the symbol, elaborates: “The symbol is a dandelion with reverse function. It is made up of small seeds, “aviator”, coming from all over Europe to gather in our magical flower and visualize the positive energy that occurs when the music’s joy and power come together in Eurovision in 2016.”


This year’s slogan refers back to the theme that is collected, a theme that also accords well with the host city’s values ​​of a Stockholm for all. “Come Together” also conveys that people are more than welcome to experience the Eurovision 2016, either on site in the Globe or the sofa. “Come Together” relate to our symbol, but also links to the history of the Eurovision Song Contest carry with them and that is just as relevant today, says Lotta Loosme.

The symbol also has a 3D function which is produced by agencies Brokendoll and Swiss. “We already work with ideas started from the symbol to move. It is organic and pulsating color explosion. Seeds, or “Aviator” as we call them, adventurous journey to unite in our magical flower is an important part. We have put much effort into how they are designed, and how they move, they are like their own little fuss”, said Richard Holst. “I hope the fans and the rest of Europe will have the same feelings that we do. We are very proud and happy”, says Lotta Loosme.

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