Eurovision 2015 motto: Building Bridges
VIENNA, AUSTRIA – One more big surprise came from Eurovision Song Contest 2015’s preparations. ORF and EBU announce the slogan of the 60th edition of the show which is “Building Bridges”, a motto resulted after hundred ideas proposed to the host broadcaster. PKP BBDO agency is behind the motto which eventually will be visualised into logo and on-screen graphics.
DR. ALEXANDER WRABETZ, ORF
“After the decision for Vienna as the host city and the nomination of the complete core team, we have set another important milestone on the way of organising the world’s largest TV entertainment event by choosing the slogan. With “Building Bridges” we have chosen a theme, the idea of Europe with the uniting character of music and that in Vienna, the traditional capital of world music in the heart of Europe.
The end of the Second World War marks the 70th time European countries shake hands with each other – in Austria, the country that has always assumed a central role as a mediating instance, as a bridge between the East and the West. We understand this slogan as a logical extension of the idea Conchita Wurst formulated at the 2014 Eurovision Song Contest and also lived: the importance of openness, tolerance across all borders for a joint interaction. With the song contest in Vienna, we want music to build bridges across borders, cultures and languages. In light of the unifying power of this great common European event, we invite all to build bridges and to join hands.”
JON OLA SAND, EUROVISION EXECUTIVE SUPERVISOR
“It’s a great slogan that captures what the Eurovision Song Contest has been all about since 1956 – bringing people together. We are looking forward to continue building with our colleagues in Austria for the next eight months – it will be the biggest bridge ORF has ever built!” says Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest, on behalf of the EBU.