Hours before the Insignia Key Exchange and the Allocation draw SVT and EBU presented the theme for the Eurovision Song Contest 2013. “We Are One” is the theme of the sub logo as you can see in the photo (by eurovision.tv).
“This year’s theme reflects that timeless feeling millions of people will experience in May this year, when Europe comes together to celebrate its diversity … The unprecedented eye for detail that this theme art reflects opens up countless possibilities for three of the best live entertainment shows Europe will see this year” said Jon Ola Sand, Executive Supervisor of the Eurovision Song Contest on behalf of the EBU.
Eurovision Song Contest might appear as a trivial matter. But a trivial matter that engages over one hundred million people of all ages in more than 40 countries all over the world. And today science knows that sometimes small matters can start powerful and big movements. This phenomenon is called ”the Butterfly Effect”. A flap from one butterfly can – at least in theory – start a hurricane.
Butterflies have one common name, but exist in thousands of different shapes and colours. Just like the Eurovision Song Contest – one strong identity, with rich national diversities. If we all engage and work together, we can achieve anything – We are one. Happy F & B and Forsman & Bodenfors has created the idea, design and concept for this year’s Eurovision Song Contest.