GENEVA – The EBU has launched a new online community for Eurovision fans entitled Eurovision Fan House (EFH). “Envisioned as an ever-expanding collection of digital properties which will provide gamification, on-demand merchandising, artificial intelligence-powered content and multiple other engaging forms of digital entertainment.
The EFH aims to engage the global, predominantly millennial fan base with the Eurovision Song Contest on a year-round basis”, the EBU said in a statement.
New York-based Native Media Inc. has been commissioned to design, build and commercialise the online EFH over a period of ten years. It is expected to roll out throughout 2017/2018. More details on the project will be released on May 1.