Come Together: thoughts about the slogan and logo
EDITORIAL – Now we have contact. Now we have a motto. While passing the ESC-insignia (key-chains from every ESC-hosting town since 2007) to the mayor of Stockholm the motto/slogan and logo was announced:
“Come Together” stands clearly in the history of the Scandinavian mottos: “We are One” (Malmö 2013) and „#joinus“ (Copenhagen 2014). It’s no political statement in the first view. But it says: “People from all over the world. Use the chance to celebrate together. No matter what country, what religion, what race, what sex or sexual orientation. We like to have a good time and show the world that we can live peace in music.” (Wow. I didn’t know that I can sound that pathetic…)
But to be honest I had a few imaginations in my head while reading this slogan the first time:
Come Together…” The 1980’s slogan of the cigarette brand “Stuyvesant” reminds me of good party nights in clubs (when cigarettes were still allowed here in Germany), stinky cloths the next morning and lung cancer. (Well, this imagination is not quite what the Swedish spin-doctors hoped I think of, I guess.)
“… right now – over me” This is the chorus of the opening song of the Beatles “Abbey Road” album from 1969. The songtext is about a man somewhere between a saint, a hippie and a tramp. But as strange as he is he says: “Be free! And get together, now.” The song actually was written for the governor campaign (“come together – join the party”) for Timothy Francis Leary against Ronald Reagan. Leary was a kind of academic hippie-guru and he stood for the free access of psychedelic drugs. Because the police found two joints in his car he was imprisoned for ten years. He escaped from prison but was imprisoned again. He wrote important academic articles about welfare, environment protection, artificial intelligence or homosexuality in the 1970s and was ahead of the times in what he wrote. This life and song fit to the fans of ESC. Loving strange (some kind of psychedelic) music, wanting to live a free and colourful life, sometimes having big hassle for a free world with government but never give up – and coming together year by year.
The last imagination is a bit rude. But I think the spin-doctors could have thought about this as well. Isn’t the slogan “Come together … over me” some kind of statement for free love and sexuality.
Whatever, also the logo is organic in every way. My first impression was an artificial glowing blowball of a dandelion. But wait. When I walk around “little Sweden” (IKEA, I mean) I always recognize a gigantic lamp-shade that looks exactly like the logo. The name is “PS MASKROS” and I always wanted to have it. But with 80cm diameter it is too big for my living room or should I buy it to show my love to ESC? Well, while writing about it I refelct if the logo is a product placement campaign of IKEA. Or is Sweden acting like last year. Simply “borrow” everything from existing ideas (like stage presentation and song of Måns Zelmerlöw).
Nevertheless, the organic illuminated logo fits to the host city and the slogan stands for the open minded and open hearted Eurovision Song Contest in Stockholm this. We are looking forward his event.
special thanks to Marco Boehm (Germany)